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Singleton Schreiber Files Class Action Lawsuit Against Bass Pro Shop Alleging False Advertising

Singleton Schreiber, San Diego’s premier consumer advocate law firm, filed a class action lawsuit in Missouri Federal Court alleging Bass Pro Shop purposefully misled consumers as to the warranty on a popular brand of socks sold at the shops.

The brand of sock in question is the RedHead Lifetime Guarantee All-Purpose Wool Socks. The lawsuit alleges that in 2021, Bass Pro Shop changed a long-term policy wherein the store would honor lifetime warranties and provide a new pair of shocks at no charge. Bass Pro Shop changed its policy last year, only replacing socks with a new, different pair that comes with a limited 60-day warranty. In addition, this brand of sock now has a different design so that employees know which socks require the 60-day warranty.

The Lifetime Warranty is a key selling point for this sock brand, according to the website, and is even the language used in TV, print, and internet advertising campaigns.

According to the lawsuit, Bass Pro Shop sold and continues to sell thousands of its socks, claiming this Lifetime Warranty assurance to consumers. None of the advertisements disclose that the Lifetime Warranty is, in reality, only a limited warranty.

Singleton Schreiber partners Andrew Bluth and Chris Rodriguez issued the following statement:

This lawsuit is about one simple principle: a corporation’s obligation to tell consumers the truth.  Bass Pro Shop made a promise to its customers when it offered its RedHead socks with a lifetime guarantee. Those words should mean something. Especially today, when consumers are facing skyrocketing prices on even the most basic of necessities, it is critical that businesses act with integrity. On behalf of Mr. Slaughter and thousands of Bass Pro Shop customers nationwide, we look forward to holding Bass Pro Shop accountable through the judicial process.

The case is Kent Slaughter et al. v. Bass Pro, Inc., United States District Court Western District of Missouri, Case No. 6:22-cv-03174-RK.

About Us

Singleton Schreiber is a client-centered law firm specializing in mass torts/multi-district litigation, personal injury/wrongful death, civil rights, and criminal defense. We pride ourselves on protecting the interests of people against corporate and governmental wrongdoing. We have the resources to handle your case the right way, every time.